In the middle of downtown Effingham sits a bright, bold, an flirty little shop I visited called the B Line Boutique, owned by Bethany Flach. The B Line Boutique has been in business around 2 years and is a thriving business. This trendy shop specializes in women's clothing ranging in size from small to 3X and caters to fashionable women from the ages of 16 all the way to 55 and beyond.
Bethany has always had a fashionable side. She is a self diagnosed shopaholic and has always enjoyed shopping online. She knows how to put together an outfit and became known as the family fashionista after friends and family started asking her where she got her clothes and asking her for help shopping and putting together outfits. Friends would always exclaim that they would shop her closets if they could. That planted a seed for opening up a boutique where she could do what she loved...helping people with style.
The B Line Boutique started in March of 2014 as an online store and a traveling business. Bethany had inventory and she's take it in trunk shows to people's homes or local businesses and have fashion parties. The design of these parties was much like those of many home based business parties. She kept her job in a dental office (which she had gone to school for) while she built up her business. She was so successful with this that she decided to open up her own permenant shop. In November of 2014, Bethany got the keys to the what is now The B Line Boutique. Bethany now works full time in her store and is the face of her business. She's present and interactive with her customers. The people who come into the shop are her favorite part of owning her own business.
As mentioned before, The B Line Boutique specializes on women's clothing. They also carry accessories such as jewelry and hats and as well as shoes. You could literally get your entire outfit for a night out or for next weekend's wedding in one stop and at very reasonable prices! Everything that you'll find in the boutique is one of a kind and limited in number. Inventory turns over quickly to keep things fresh and to keep the shop unique.
In addition to clothing, The B Line Boutique offers to host fun girls night out fashion parties. You can invite your friends to shop at a party and you get 10% of sales and guests get 10% off that day of the party! This would make for fun bridal showers, bachelorette parties, and birthday parties! Bethany hopes to expand The B Line Boutique later to a bigger store that she wants to build and to start doing trunk parties again because they were so much fun.
Bethany differenitates her store from other boutiques in the immediate area by style. All 4 local boutiques carry women's clothing but the styles all differ and cater to a wide range of women. Most of the women who are attracted to the B Line Boutique have a modern, trendy, bold, and flirty style.
The community of Effingham has supported Bethany tremendously throughout her endeavour to open a business. They pushed her to open up a shop and they have supported her ever since then. She'd like to let the community know how thankful she is. She also wants everyone to know that you should follow you heart and do what you dream of doing...but know it probably won't be easy and you have to be prepared to work for what you want.
Visit The B Line Boutique's Facebook page HERE!